In the future, Junhe will continue to uphold the development concept of “a gentleman is virtuous, and all things are born from it”, and look forward to working hand in hand with more old and new friends to create another brilliant future!|Submersible pump manufacturer-Centrifugal pump supplier-High pressure cleaning machine manufacturer-Industrial water pump systems-Energy-efficient pump technology-Stainless steel deep well pumps-Solar-powered water pumps-Pump solutions for commercial buildings-Agricultural irrigation pump supplier-Pump supply chain management

In the late spring of 2024, the Pump Circle team embarked on a remarkable journey to the vibrant land of Ningbo, Zhejiang Province, China, to visit the Ningbo Junhe Intelligent Science and Technology Park, a modern industrial oasis rising from the green hills and green water. We had an in-depth conversation with Mr. Zhang Junbo, General Manager of Junhe Pumps Co., Ltd. and uncovered the story behind this leading company that has been in the household pump market for many years. This visit is not only a close observation of the enterprise entity, but also a profound testimony to the courage of Chinese national enterprises in the wave of globalization, innovation-driven.

Mr. Junbo Zhang, General Manager of Junhe Pump Co.

25 Years of Spring and Autumn Riding in Overseas Markets

Junhe, since its founding in 1999, has gone through 25 years of spring and autumn, focusing on the research and development and manufacturing of household water pumps.In 2000, it then bravely stepped into the European market, gradually establishing a solid foundation of cooperation with international giants such as Kärcher and Anhai.In 2012, Junhe further entered the Americas, deepening its strategic alliance with Lloyd's Register, Franklin, etc.In 2017, the Junhe shares were successfully listed on the A-share main board of Shanghai Stock Exchange (stock code: 603617). Today Junhe has become a global leader in the domestic water pump industry.

Junhe has a wide range of products that are carefully designed to meet the needs of diverse markets. In the water field, it provides a series of products including submersible pumps, garden pumps, fountain pumps and deep-well pumps, which are widely used in household water supply and drainage, garden watering and seawater aquaculture, etc., and its professionalism helps users to easily meet all kinds of water treatment challenges.

For cleaning needs, Junhe has launched a high-pressure washer, designed to solve difficult tasks such as yard cleaning and car washing, which can ensure efficient and thorough cleaning effects and adapt to the specific requirements of different environments, whether in the home environment or commercial premises.

In terms of tool applications, in the past two years, Junhe has expanded its comprehensive solution capabilities, targeting a wide range of industries such as construction engineering, interior decoration, and automotive maintenance and assembly, Junhe has launched a wide range of tools, from basic handheld tools to high-end customized tools, to cover multi-level needs, reflecting a profound understanding of the professional tool market and a forward-looking layout.

In the face of white-hot market competition, Junhe has successfully established its market position as a leader in the industry by virtue of its comprehensive product line, profound market insight and innovative development strategy. The company not only devotes itself to the iterative upgrading of product technology, but also focuses on providing tailor-made solutions for customers, thus standing out in the global market and winning extensive trust and praise.

Independent R&D Manufacturing Upgrade

When talking about Junhe's core competitiveness, Mr. Zhang focused on the construction of the four core competencies of the enterprise:

First of all, Junhe adheres to the strategic foundation of independent research and development without wavering, and realizes the comprehensive self-production of the core parts of the pump through continuous experience accumulation and technological breakthroughs, and grasps the industrial lifeline. This initiative not only strengthens the independent control of the supply chain, but also provides a solid foundation for product innovation.

Secondly, hand in hand with China Unicom, Junhe stepped into the new era of 5G intelligent manufacturing. The establishment of the intelligent digital production base has enabled the degree of automation to jump to more than 85%, and the transformation of key processes into numerical control has greatly improved production efficiency and product quality.

The networked monitoring of the whole production line ensures the transparency and high efficiency of the production process, and the production efficiency has been increased by more than 50% compared with the traditional mode, which demonstrates the powerful efficacy of intelligent manufacturing. The quality and performance of the products are guaranteed by a series of tests during the production process, including 100% safety testing, performance testing, IPX4/IPX8 testing, durability testing, and chemical substance testing according to the requirements of the European Union's REACH and ROHS environmental protection standards.

Talent is Junhe's valuable wealth. Enterprises attach importance to the construction of talent echelon, the continuous introduction of high-quality technical and management elites in the industry, and relying on postdoctoral workstations to deepen the cooperation between schools and enterprises, for scientific and technological innovation continues to inject vitality. At the same time, the company's staff team is stable, more than 10 years of senior staff accounted for more than 30%, the tenth of July every year will hold a dinner party to express gratitude to the staff who have worked hard and made efforts for a long time in Junhe.

Junhe pays special attention to research and development and quality control, and spends 700 million yuan to build an intelligent science and technology industrial park, which integrates intelligent standard workshop, research and development building, and intelligent logistics warehouse, with an annual production capacity of more than 6 million household water pumps. In the park, 34-meter-high three-dimensional intelligent warehouse, with 20,000 bays, fully automated operating system to ensure accurate scheduling of materials, significantly improve the efficiency of warehouse operations, while reducing the error rate, order processing speed and accuracy significantly improved.

Overseas Expansion Product Line Extension

Talking about the changes in the situation of overseas market in recent years, Mr. Zhang said that the complexity of the world economic situation and geopolitical conflicts have brought uncertainty to the market, but this is both a challenge and an opportunity for Junhe.

In order to cope with these challenges, Junhe has made strategic adjustments in three aspects:

● Strengthening the construction of its own brand to enhance its popularity and competitiveness;

● Expanding the structure of its product line to two major fields, namely, power tools and garden tools;

● Stabilizing the markets in Europe and the United States and at the same time, actively exploring the domestic and the emerging markets in Central Asia, Southeast Asia, the Middle East, South America, Africa, and so on.

Junhe's strategic direction is centered on strengthening the construction of independent brands, aiming to achieve continuous optimization of the strategic layout and significant improvement of market competitiveness through continuous enrichment of product lines and active expansion of market channels, thus ensuring the sustainable and healthy development of the company.

Domestic Trail Layout

Although Junhe started from the overseas market, it has been actively promoting the Chinese market in recent years.

Mr. Zhang said that Junhe has been plowing into the industry for more than twenty-five years with the development concept of “A gentleman is virtuous, and all things are born out of it”, and its corporate image of pragmatism, honesty and dedication has been deeply rooted in people's hearts. As a Chinese company, Junhe is committed to becoming a national brand in the field of global intelligent manufacturing. With its strong intellectual manufacturing advantages, Junhe provides the market with products with excellent performance and quality, aiming to win the wide popularity and support of domestic and foreign customers.

Given the huge consumption potential of the Chinese market and the increasing demand for quality products, developing the domestic market has become an important part of Junhe's development strategy.

New Model New Journey

Overseas markets differ significantly from domestic markets in many aspects, and Junhe has actively explored localized development and cooperation. Since 2018, Junhe's marketing department has continued to conduct research and data analysis on the domestic and international markets to clarify the actual market demand. With its intellectual strength, Junhe has tailored a diversified range of products suitable for domestic users and planned new cooperation models to promote localized development.

These modes of cooperation include building one-stop warehousing centers with partners, providing one-piece delivery services to reduce partners' capital, inventory and other business risks, and realizing ecological co-construction and mutual benefit; at the same time, it provides partners with professional and perfect services in the whole process of selecting sites, decorating, opening to brand marketing, and so on, and assists the development of partners through brand empowerment.

At present, Junhe has successfully opened the flagship store of the brand in Ningbo and the warehouse center in Changchun, and plans to accelerate the layout of more regions to promote the rapid promotion of the brand in the market.

Junhe Outlook

For Junhe's future development, Mr. Zhang, as the helmsman of the listed company, expressed a clear outlook. Facing the global market, Junhe will take continuous innovation as the driving force, and strive to realize the following development goals:

First, brand image shaping, focusing on the construction and dissemination of brand culture, to enhance brand awareness and influence;

Second, product line expansion, increase product research and development and innovation investment, to meet the diversified needs of consumers, and to achieve a comprehensive coverage of the product category;

Third, channel expansion, online and offline parallel, strengthen cooperation with regional partners, build a deep layout of the sales network, and improve the management level and service quality; Fourth, service system optimization, continuous optimization of after-sale service, and enhance the management level and service quality; Fourth, service system optimization, continuous optimization of after-sale service. Third, channel expansion, both online and offline, strengthening cooperation with regional partners, building a deep sales network, and improving management and service quality.

Fourth, service system optimization, continuously optimizing the after-sales service system, improving the customer service mechanism, meeting diversified needs, providing professional solutions, and realizing the widespread dissemination of customer word-of-mouth.

editor's postscript

This visit is not only a close observation of the domestic pump industry entity, but also a profound testimony to the courage of Chinese national enterprises in the wave of globalization, innovation-driven. In the face of global economic changes, Junhe flexibly adjusts its strategy, from strengthening brand building to product line extension, from deep plowing in overseas markets to resolutely returning to the domestic market, every step is taken steadily and with foresight. In the domestic market, Junhe not only devotes itself to localized innovation of products and services, but also explores a new mode of win-win with partners, setting a model for the rise of national brands in the domestic market.

Junhe's outlook for the future is based on a deep insight into the global market, from the global brand image to the continuous expansion of the product line, from the deep expansion of the channel to the continuous optimization of the service system, Junhe's growth and development is not only the growth of a national enterprise growth legend, but also the transformation and upgrading of China's manufacturing industry, towards high-quality development of the vivid case, inspiring more Chinese enterprises to shine in the The world stage to shine.

Group photo: Mr. Zhang Junbo, General Manager of Junhe Pumps (first from right) and Liu Wei, Deputy Editor-in-Chief of Pump Circle (first from left)

Reprinted to the public number: pump friends circle